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IFMA Enlists TWG Mascots Hansel & Gretel as Latest “He for She” Campaign Ambassadors



Gender Equality is a subject near and dear to the heart of IFMA, an organisation deeply committed to the motion, long before it became the newest “Social Initiative” kid on the block…

…following the recent launch of important initiatives by UNWomen such as the UNite campaign aimed at ending violence against women and girls and the “HeForShe” campaign for gender equality and the empowerment of women. In  2014 IFMA signed an important MoU with UNWomen and since then has engaged in more than 100 activities with the cooperation of UNWomen agencies around the world.

The different activities include video campaigns using well-known champions like Bua-Kaw as Ambassadors to advocate for gender equality, or events to create awareness by featuring special UNiTE Trophies and Cups and engaging National Federations in various other activities and workshops.